October 19, 2021

Communications Platform as a Service (CPaaS) allows real-time communication strategies like voice, text messaging, chatbots and video to be added to existing business applications. Users avoid paying for features they don’t need, and they get a high level of customizability and scalability.

CPaaS allows you to choose real-time communications features and embed them into your apps and services. It’s an ideal platform for growing companies who already use a cloud-based technology stack and want to customize their communications infrastructure.

These easy to deploy, cloud-based solutions bring an improved, more tailored customer experience that offers a complete development framework for building real-time communications features without having to build your own. It is essentially a back-end communications platform with APIs that allow you to present it to front-end offerings. Adding features and functionality like notifications, click-to-call and multifactor authentication is made easy through APIs, comprehensive software development kits (SDKs), and Java or .NET code libraries.

CPaaS is expected to grow to nearly $17.2 billion by 2023 – IDC

According to Frost & Sullivan, the incredible trajectory of CPaaS is being driven by:

  • A steady stream of innovative new features and capabilities
  • The addition of new providers in the market and involvement of major UCaaS players
  • An increased interest and adoption of API-driven communications services by customers of all sizes

Below is a list of functions you can choose to add to your communications stack that will allow employees to communicate with other employees and with customers on a platform and device they want:

  • Outbound voice calls
  • Inbound call routing
  • WebRTC-based calling
  • Text messages (SMS)
  • On-demand SIP trunking
  • Multimedia and video messaging
  • Social media messaging (such as WhatsApp)
  • Number masking (proxy)

CPaaS is a useful technology for businesses of all sizes. It offers solutions that are impressive, scalable, and powerful that gives you exceptional connectivity internally as well as improves your customer’s user experience. However, they may also require experienced software developers to make CPaaS work for you.

As your telecom and IT solutions expert, REACH takes pride in keeping you connected. Discover for yourself what REACH can do for your business and all of the cloud-based communications available. Connect with us today by calling Valerie at 715-330-4200 or filling out our contact form.